Evaluation of Corporate Social Responsibility 作业代写

Evaluation of Corporate Social Responsibility
 Evaluation of Corporate Social Responsibility  作业代写
Introduction
With the fast development of the social economy, modern organizations play a quite important role in the social development to a large extent. In order to reward the public, more and more modern enterprises choose to shoulder corporate social responsibility including establishing Hope Schools, social donation and other social charities. Correspondingly, the corporate social responsibility has aroused huge disputes from the public because of the special function of the corporate social responsibility. On one hand, some think that it is rational for modern organizations to shoulder more corporate social responsibilities when they are able to do that. On the other hand, others do not think that shouldering corporate social responsibility is a good choice for modern organizations. In this essay, it plans to analyze and evaluate the corporate social responsibility from both the positive and negative perspective in a comprehensive way.
 
Definition of Corporate Social Responsibility
Corporate social responsibility means that organizations should shoulder some responsibilities towards employees, consumers, partners, community and environment in the process of creating profits and serving stakeholders. The corporate social responsibility requires that modern enterprises should give the traditional concept of pursuing benefits. Instead, modern organizations should pay more attention to humane development, environment protection, consumer protection and social contribution. The corporate social responsibility connects the business operation and the organizational performance with the social contribution in an organic way.
With regard to the content of the corporate social responsibility, it mainly focuses on the environment protection, human rights, anti-corruption, labor protection and other social contributions. The appearing of the corporate social responsibility derives from the social function (Lee, 2013). Firstly, shouldering corporate social responsibilities can solve social employment issues to some extent. Secondly, shouldering corporate social responsibilities can help to protect natural resources and environment in order to realize the sustainable development. At the same time, shouldering corporate social responsibilities can also ease the social disparity and eliminate social instable factors to a large extent. Definitely, shouldering corporate social responsibilities means a series of extra costs to the enterprise that has to find the balance correspondingly. In the following part of the essay, it will evaluate arguments for and against the corporate social responsibility in a comprehensive way.
 
Arguments for Corporate Social Responsibility
The dispute about shouldering corporate social responsibility comes from different assumption about the organizational essence. The classic economics think that the organizational development should base on the economical man. That is, the purpose of the enterprise is to create profits and shouldering corporate social responsibility can increase the development burden for the enterprise to a large extent. Others think that the organizational development is on the basis of the social man, that is, the enterprise is one part of the whole society. Under the guidance of the social man assumption, the enterprise has to relate to the society and it is rational for the enterprise to shoulder corporate social responsibility.
For these people who support the corporate social responsibility, their arguments mainly starts from two aspects. On one hand, they think that the corporate social responsibility is major targets for the organization and profit is on the second position. And organizational employees should also regard themselves as the essential part of the whole society not just the enterprise. They think that shouldering corporate social responsibility is the basic responsibility for the enterprise and it is quite rational for modern enterprises to shoulder more corporate social responsibilities (Meyer, 2013). For these people, they mainly regard the corporate social responsibility as a social channel to protect the environment and make other social contributions.
Other people regard the corporate social responsibility from the enterprise perspective, that is, shouldering the corporate social responsibility is quite good for the organizational development in the future. In the process of shouldering the corporate social responsibility, it also can bring a series of extra benefits to the organizational development (Maignan, 1999). On one hand, shouldering the corporate social responsibility is an effective way to advertise towards the public. In other words, more people would be familiar with the enterprise and their products would be more popular in the whole market. On the other hand, shouldering corporate social responsibility is an effective way to establish good public image among the public. When taking all these factors into consideration, it is quite rational and necessary for modern organizations to shoulder more corporate social responsibility. When combining these two perspectives together, it can be seen that shouldering the corporate social responsibility is a double-win way for the enterprise and the whole society (Iamandi, 2012). So modern organizations should try their best to make social contributions and shoulder more corporate social responsibility.
As one famous and successful fast food restaurant, KFC in China is trying its best to shoulder the corporate social responsibility. With regard to the food quality, KFC pay enough attention to the production process so as to guarantee customers’ benefits. With respect to the social charity, KFC establishes many Hope Schools to support the local education development. At the same time, KFC advocates the whole society to monitor the food quality in KFC. By a series of social responsibility activities, KFC has established quite good public image in the international market. In a corresponding way, shouldering more corporate social responsibilities will improve the organizational performance of KFC in turn.
 
Arguments against Corporate Social Responsibility
As a famous economist, Friedman opposes the practice of the corporate social responsibility and he is the typical figure in opposing shouldering corporate social responsibility. According to the idea of Friedman, the enterprise is dealing with stakeholders’ assets when it tries to shoulder the corporate social responsibility and it also betrays the obligation towards stakeholders of the organization to a large extent. In the process of carrying out daily operation, the enterprise has connected with each stakeholder in the society and also shouldered related social responsibilities.
In the year of 1969, Hayek also opposed the practice of the corporate social responsibility and he thought that the government would influence the organizational activities when the enterprise takes part in related social activities. At the same time, he thought that the enterprise is shouldering the corporate social responsibility when it tries to provide basic products and services in a low price to the public. According to the opinion of these people, shouldering corporate social responsibility can not benefit consumers because the enterprise would like to increase the price or lower the product quality (Murillo, 2006). The cost of shouldering corporate social responsibility decreases the benefits of related stakeholders and stakeholders’ ability to shoulder corporate social responsibility will decrease in a corresponding way.
In the real economy, it is quite disputable for shouldering the corporate social responsibility. Some enterprises do not take the social benefits into consideration when they are shouldering the corporate social responsibility. And these enterprises just regard shouldering corporate social responsibility as a way of public advertisement to a large extent. For example, some enterprises advocate raising money for the poor areas so as to help these people. But it is quite hard for the money to help these poor people really. The Red Cross in China was reported that it used social money in an improper way. In other words, the Red Cross does not shoulder the corporate social responsibility and it just realizes some personal aims. From the case, it can be seen that shouldering corporate social responsibility is not that simple in the real society.
 
Conclusion
In the essay, it analyzes and evaluates the corporate social responsibility from the positive and negative perspective in a comprehensive way. With regard to the arguments for corporate social responsibility, the corporate social responsibility is major targets for the organization and profit is on the second position. With respect to the arguments against corporate social responsibility, shouldering corporate social responsibility can largely increase the cost facing the enterprise and lower the social ability correspondingly.
 Evaluation of Corporate Social Responsibility  作业代写
References
Iamandi, I. (2012) ‘Empirical Analysis on CSR Communication in Romania: Transparency and Participation’, Romanian Economic Journal, Vol. 15, No. 45, pp. 25-50.
 
Lee, M. (2013) ‘Employee perception of CSR activities: Its antecedents and consequences’, Journal of Business Research, Vol. 66, No. 10, pp. 1716-1724.
 
Maignan, I. (1999) ‘Corporate Citizenship: Cultural Antecedents and Business Benefits’, Journal of the Academy of Marketing Science, Vol. 27, No. 4, pp. 455-469.
 
Meyer, J. (2013) ‘Globale Marken und CSR-Kommunikation in sozialen Netzwerken. Eine institutionenökonomische Interpretation’, Research Papers on Marketing Strategy, NO. 6/2013.
 
Murillo, D. (2006) ‘SMEs and CSR: An Approach to CSR in their Own Words’, Journal of Business Ethics, Vol. 67, No. 3, pp. 227-240.